Practical guides for founders who ship — hooks, specs, pacing, and the mistakes that kill launch videos.
·6 min read
Two very different things hide under the phrase "AI video". One invents scenes from a prompt. The other animates the assets you already approved. For launch content, only one of them is shippable.
·7 min read
Most video-marketing advice is written for teams with budget and a production calendar. Here are ten rules that actually fit an early-stage founder shipping launch content.
·6 min read
Most "best AI video" lists push cinematic text-to-video and avatars. For a launch, the format that actually works is narrower: a short, silent, feed-first teaser built from the page you already have.
·6 min read
You made a sharp launch video, posted it to Instagram, and got black bars, soft text, or weird cropping. That is not the algorithm — it is a format problem, and it is fixable.
·7 min read
Most business-marketing-video advice is built for companies with budget, staff, and too much patience. A startup doesn't need a mini-movie — it needs a sharp asset that earns attention fast.
·8 min read
Most advice about landing page video is stuck in the explainer era — it assumes visitors will stop, unmute, and give you two patient minutes. They won't.
·6 min read
Most launch videos die in the first three seconds — not because the product is bad, but because the video makes one of these seven mistakes.
·6 min read
Feeds autoplay muted and decide in under three seconds. The hook patterns that stop the scroll, the openings that kill launch videos, and a five-minute test.
·6 min read
One launch video, four platforms, four rulebooks. The verified 2026 specs for X, LinkedIn, Product Hunt and YouTube — and the one master format that survives all of them.